Snapchat has been implementing changes over the past few weeks in attempts to make its app more comprehensive and competitive in the social media advertising arena. It recently launched Ad Manager, its own version of an ad management platform, along with a new filter feature that helps to promote nearby local businesses. It also abandonedRead more
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Facebook Advertising | 28 March, 2017
The story format is not new and was originated and made famous by Snapchat. It has been on Facebook’s radar for some time as a plan to copy everything that successful from Snapchat. The feature, known as “Facebook Stories” allows you to share stories with your Facebook friends and see what your friends have beenRead more
Instagram Advertising | 22 February, 2017
Instagram has introduced the ability to add up to 10 photos and videos to a single post, album-style. Users can now swipe through to see each piece of content in the post, similar to Snapchat’s slideshow storytelling format. Image via Instagram Blog. That might feel like the death of Instagram’s unique culture of-of careful curation,Read more
Google Adwords | 16 January, 2017
It seems that advertisers who depend on calls going to a central phone number for conversion tracking may encounter a challenge as of January 19, 2017. On Thursday, Google emailed some AdWords advertisers with an unexpected email explaining upcoming changes to the phone numbers that appear in ads. The change will affect campaigns that useRead more
Facebook Advertising | 7 January, 2017
The simple answer is: maybe, sometimes. Let us explain how ad blockers work and what you can do to prevent them from blocking your ads. Ad blocking arrived in the early 2000s as a way for people to block adverts before they loaded on a website. Websites with ads frequently take more time to load,Read more
