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If you are looking to make your Facebook ad campaigns more cost-effective? Or seeking strategies to help you create Facebook ads that garner the best results? This article will highlight four easy ways you can improve your ad campaigns today, and reap the rewards. 1. Build Your Email List with Free Content It’s easy toRead more

Facebook’s single image ad is one of the most popular ad formats that you will see in the news feed. It contains text, a single image, headline, a link description, and a CTA button. We are going to break down each component and how to use them below: The Text The text section always appearsRead more

Google announced at the end of last month that support for Converted clicks would end after September 2016. Advertisers using Target CPA or Enhanced CPC with Converted clicks should shift to using Conversions by September 21. Converted clicks are Googles primary metric for tracking conversion events that debuted in AdWords in 2001 and is completelyRead more

For any marketer, lead generation is all about immediate action, as this has a direct correlation to advertising revenue. It is, therefore, crucial to find a way to reduce the number of steps between when a person sees an ad to the to when the conversion takes place. Most often the social media user doesRead more

Are you using visuals on Facebook, but not getting the results? Do you want to get more engagement? For most social media platforms the content people consume is visual and therefore. Visual content is KING! We have 7 proven visual marketing ideas to share that you can use today for maximum impact on Facebook: 1.Read more