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Almost a year ago, Facebook released their Moments App which allows you to send and receive photos between friends, or groups and organise them. There is not much difference to any other photo sharing app, except it focuses mostly on the photos you have uploaded to Facebook. However, surprisingly the company also recently announced thatRead more

Although Facebook’s single status as a distribution platform for publishers, it hasn’t been the most efficient at helping publishers make money. However, Facebook recently announced some important changes to its ad policies that make it easier for brands and publishers to monetise their content. Following the new rules, verified Facebook Pages, which are owned byRead more

Are you struggling to find your perfect paying customers on Facebook? You have tried running ads, and they didn’t work for you? Or, you have Page “likes”, but no one appears interested in your offers? You have something valuable to offer, but for some reason – the pieces you’ve implemented so far are just notRead more

Are you a service-based business, that wants to market your services through Facebook? The Services section on Facebook allows professional service businesses to create a ‘Services’ tab to highlight their current offers. Continue reading and we will show you how to use the Services section of your Facebook page. How to add a Services sectionRead more

Social media has completely transformed the way businesses market themselves online. It has altered how they interact, respond and meet customer needs. Whether you are in a large or small company, social networking is your online connection to potential clients and customers. Social media gives you the opportunity to turn your fans, followers and subscribersRead more

To run ads on Facebook, you will need both an ad account and also a fan page. If you are employing an advertising agency to help you manage your account, you will need to assign the “agency” access to your ad account and also give them access to your fan page. Here is a quickRead more

Now that Facebook has launched their new advertising platform, many companies and individuals now have the ability to reach a vast new audience via Facebook ads. However, there are some products that Facebook won’t allow you to advertise on their site. You can always view the official Facebook ad guidelines online. Here is a quickRead more

Social media is an amazing way to increase traffic and exposure for your business, helping you create loyal customers, and generate leads or sales. Facebook remains the leader of Social Networks. It is the social media platform of choice for the majority of marketers, and for very good reason. It’s never been easier or cheaperRead more

What is a Facebook Retargeting Pixel? Have you seen that after you visit a site, you begin seeing their promotions on Facebook? This is called retargeting or remarketing. Those sites utilise Facebook’s retargeting technology, usually known as Facebook Pixel. The retargeting pixel does not include anything noticeable your site. It essentially sends a program browserRead more

Facebook now lets brands and businesses target ads based on how much time or even money you’ve spent on their sites, apps. Facebook has introduced new options to its Website Custom Audiences targeting to let brands work out the most valuable members of audiences. Therefore, Ads on Facebook are about to become even more reflectiveRead more