Facebook is rolling out an upgraded Live product that allows you to invite a guest to your broadcast. With this new collaborative feature, you and a guest can go live from different places and still appear on the same screen. All you need to do is invite someone from your contact list by clicking theRead more
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The social network’s revenue continues to boom. Analysts had projected fourth-quarter revenue of $8.51 billion, a 46 percent year-over-year increase. Facebook beat that score, delivering revenue growth of 51 percent, and its shares rose modestly in after-hours trading. As a Facebook advertiser, you can be secure in the knowledge that the social media platform isRead more
Facebook is striving to make good on Mark Zuckerberg’s promise to build community by improving admin tools for Facebook Groups. There has always been the ability for one individual find his or her way into a Facebook group deviously to troll. In the future its not going to be so easy as Facebook is puttingRead more
For any marketer, lead generation is all about immediate action, as this has a direct correlation to advertising revenue. It is, therefore, crucial to find a way to reduce the number of steps between when a person sees an ad to the to when the conversion takes place. Most often the social media user doesRead more
Almost a year ago, Facebook released their Moments App which allows you to send and receive photos between friends, or groups and organise them. There is not much difference to any other photo sharing app, except it focuses mostly on the photos you have uploaded to Facebook. However, surprisingly the company also recently announced thatRead more
