It seems that advertisers who depend on calls going to a central phone number for conversion tracking may encounter a challenge as of January 19, 2017. On Thursday, Google emailed some AdWords advertisers with an unexpected email explaining upcoming changes to the phone numbers that appear in ads. The change will affect campaigns that useRead more
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Google announced at the end of last month that support for Converted clicks would end after September 2016. Advertisers using Target CPA or Enhanced CPC with Converted clicks should shift to using Conversions by September 21. Converted clicks are Googles primary metric for tracking conversion events that debuted in AdWords in 2001 and is completelyRead more
Google have recently announced that they will be doing away with the classic AdWords sidebar adverts in the SERPs. They also stated that instead of 3 ads, there will now be 4 ads showing above the organic results instead. This is a significant change, as these AdWords sidebar ads have had been present since 2000.Read more
