Snapchat wants to get even closer to its users, now requesting users to enable location services before accessing basic filters. When location services are disabled, a message appears prompting the user to identify their location to access filters with “different colours, the weather, your location and more”. The change was first noted across Reddit aRead more
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Facebook is rolling out an upgraded Live product that allows you to invite a guest to your broadcast. With this new collaborative feature, you and a guest can go live from different places and still appear on the same screen. All you need to do is invite someone from your contact list by clicking theRead more
The social network’s revenue continues to boom. Analysts had projected fourth-quarter revenue of $8.51 billion, a 46 percent year-over-year increase. Facebook beat that score, delivering revenue growth of 51 percent, and its shares rose modestly in after-hours trading. As a Facebook advertiser, you can be secure in the knowledge that the social media platform isRead more
Facebook is striving to make good on Mark Zuckerberg’s promise to build community by improving admin tools for Facebook Groups. There has always been the ability for one individual find his or her way into a Facebook group deviously to troll. In the future its not going to be so easy as Facebook is puttingRead more
Facebook has announced that it is working to reduce links to low-quality web page experiences and therefore help people build a more informed community on Facebook. This means understanding which posts people consider misleading, sensational and spammy so they can show fewer of those and show more informative posts instead. The Facebook community has complainedRead more
Snapchat has been implementing changes over the past few weeks in attempts to make its app more comprehensive and competitive in the social media advertising arena. It recently launched Ad Manager, its own version of an ad management platform, along with a new filter feature that helps to promote nearby local businesses. It also abandonedRead more
The story format is not new and was originated and made famous by Snapchat. It has been on Facebook’s radar for some time as a plan to copy everything that successful from Snapchat. The feature, known as “Facebook Stories” allows you to share stories with your Facebook friends and see what your friends have beenRead more
Instagram has introduced the ability to add up to 10 photos and videos to a single post, album-style. Users can now swipe through to see each piece of content in the post, similar to Snapchat’s slideshow storytelling format. Image via Instagram Blog. That might feel like the death of Instagram’s unique culture of-of careful curation,Read more
It seems that advertisers who depend on calls going to a central phone number for conversion tracking may encounter a challenge as of January 19, 2017. On Thursday, Google emailed some AdWords advertisers with an unexpected email explaining upcoming changes to the phone numbers that appear in ads. The change will affect campaigns that useRead more
The simple answer is: maybe, sometimes. Let us explain how ad blockers work and what you can do to prevent them from blocking your ads. Ad blocking arrived in the early 2000s as a way for people to block adverts before they loaded on a website. Websites with ads frequently take more time to load,Read more
