Are you using visuals on Facebook, but not getting the results? Do you want to get more engagement?
For most social media platforms the content people consume is visual and therefore. Visual content is KING!
We have 7 proven visual marketing ideas to share that you can use today for maximum impact on Facebook:
1. Quotes
The thing about quotes is that they are timeless, unlike other content, good quotes don’t expire – they just work!
One of the most significant reasons why they work is because they can reach any demographic. Inspirational quotes spread across age, gender, race and sometimes even language.
One of our favourite quotes is by Leonardo Da Vinci and is an example of an utterly timeless well-structured message that uses strong imagery and appeals to our aspirational nature. It is meaningful and powerful in changing our thinking and helping us see something in ourselves that we want to change or overcome.
It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.
Quotes don’t always have to be motivational. They can be funny, a line from a movie, a sentence from a book and anything more.
2. Special occasions
I’m sure you’ve thought about posting content based on occasions such as Christmas and Valentine’s day, and you’re already putting out content based on these days.
However, what about ‘left-hand day’ (August 13) and ‘Laughter Day’ (1st Sunday of May)? Are you creating content based on those days?
There is a handy list you can use on Wikipedia: List of Commemorative Days
When creating this type of content, you need to dive deep and know who your demographic are. For example, if you’re demographic are movie fans or gamers, there are days such as May the 4th (Star Wars Day).
Starbucks is great at this, take a look at how they do it:
3. Cartoons
Everyone can relate to cartoons. They aren’t just for kids! Adults are just too embarrassed to admit it. Facebook is an excellent place to share this, as we go there to relax after a long day at work or on the commute to work. We just want to enjoy the moment and cartoons are the way to go.
4. Mascots
Just like cartoons, Mascots can do wonders on Facebook. The reason why this type of visual works well on Facebook is because it has that unique flare and its personality.
Show off your brand personality by adding some fun to your Facebook page.
Here’s an example from Mailchimp:
5. Quizzes
Who doesn’t like a quiz? I’m sure you’ve watched a few quiz shows and were a tremendous fan of them once. In fact, when you found out you could answer them, you probably felt better didn’t you? There’s no difference when it comes to Facebook.
We’re just too addicted to quizzes. In fact, sometimes we want to know our answers were correct, so we spend quite a lot of time clicking on those type of visuals and engaging with them.
Don’t believe us? Check out this quiz that we shared on the Post Planner Facebook page:
- Memes
- Jokes
- Puns
7. Mini infographics
Mini infographics are visuals that explain something or teaches something to its readers. It can be simple facts to a step-by-step guide showing people something such as how to tie a tie. The purpose of this visual is to showcase your expertise in your industry.
You can see these types of visuals get shared on platforms like Pinterest. However, they aren’t completely used on Facebook.
Use these seven types of visuals and experiment to find out what works for your audience. We guarantee a few of them will work and help get you more engagement and make a bigger impact on Facebook.
