Call us: 0203 627 1877
info@adspaced.com
AdSpacedAdSpacedAdSpacedAdSpaced
  • Services
    • Facebook Advertising
    • Instagram Advertising
    • Google Advertising
    • Twitter Advertising
  • About
  • Blog
  • Contact
  • Get in Touch

Facebook’s Lead Ads: What Are They And How To Use Them

    Home Facebook Advertising Facebook’s Lead Ads: What Are They And How To Use Them
    NextPrevious

    Facebook’s Lead Ads: What Are They And How To Use Them

    By AdSpaced Editorial | Facebook Advertising | 10 August, 2016

    For any marketer, lead generation is all about immediate action, as this has a direct correlation to advertising revenue. It is, therefore, crucial to find a way to reduce the number of steps between when a person sees an ad to the to when the conversion takes place.

    Most often the social media user does not want to leave the channel they are currently browsing to visit a different website, and even if they do, they won’t want to fill out a lengthy form.

    Luckily, Facebook has a solution to contend these lead generation advertising challenges.

    What Are Lead Ads?

    Lead ads allow potential customers to sign up for what you’re offering without leaving their Facebook news feeds. After clicking on your lead ad, Facebook users will see a form that’s already filled out with information that they’ve shared in their profile, such as their name, phone number or email.

    Lead Ad Example – Lead Ad Introduction

    These ads give you the ability to customise a form to capture only the information that’s relevant to your business. You can use them to grow inbound inquiries, email subscriptions, signups, applications, registration pre-orders, and more.

    Other benefits:

    • These ads are mobile-device friendly, making it easy for Facebook users to provide you with their information even on a smartphone screen.
    • You can also use Website Custom Audiences to serve these ads to people who have visited your site but navigated away without completing an appropriate task, such as signing up for a newsletter.
    • Marketing teams can sync lead ads with a CRM solution to consolidate multiple lead generation campaigns.

    Which Types Of Businesses Should Use Lead Ads?

    While lead ads are a natural fit for companies in the online education, financial services, and insurance industries, they can be employed by any advertiser who wants to reach potential customers with a service or product.

    These are just a few ways that Facebook recommends businesses use them:

    • A new way to boost newsletter signups for current clients or get information to new customers
    • A seamless way for education, financial or professional services to generate interest forms
    • An interactive way for retail or e-commerce businesses to offer coupons, deals or offers
    • A smart way for the auto industry to deliver information about new models, maintenance sales or schedule test drives

    How Are Lead Ads Performing So Far?

    Lead ads are still relatively new to the Facebook ecosystem, but already brands have reported success:

    Land Rover – lead ad introductionAccording to Facebook, Land Rover wanted to offer its target audience a seamless experience across devices, and lead ads were a must for generating car quote requests from mobile devices. According to the company’s digital marketing and social media manager, lead ads drove a 4X reduction in cost per lead compared to previous social lead generation tactics.

    facebook ads, facebook agency, facebook lead ads, facebook news
    AdSpaced Editorial

    AdSpaced Editorial

    More posts by AdSpaced Editorial

    Related Post

    • Facebook Live Invite Guest

      Facebook Live Lets You Add a Guest to Your Broadcast

      By AdSpaced Editorial

      Facebook is rolling out an upgraded Live product that allows you to invite a guest to your broadcast. With this new collaborative feature, you and a guest can go live from different places and stillRead more

    • There Are Now 1.94 billion Monthly Active Users on Facebook

      By AdSpaced Editorial

      The social network’s revenue continues to boom. Analysts had projected fourth-quarter revenue of $8.51 billion, a 46 percent year-over-year increase. Facebook beat that score, delivering revenue growth of 51 percent, and its shares rose modestlyRead more

    • Facebook Group Questionnaire

      Facebook Groups Can Now Screen New Members with a Questionnaire

      By AdSpaced Editorial

      Facebook is striving to make good on Mark Zuckerberg’s promise to build community by improving admin tools for Facebook Groups. There has always been the ability for one individual find his or her way intoRead more

    • Facebook is today rolling out Facebook Stories to all users

      By AdSpaced Editorial

      The story format is not new and was originated and made famous by Snapchat. It has been on Facebook’s radar for some time as a plan to copy everything that successful from Snapchat. The feature,Read more

    • The Anatomy of Facebook’s Single Image Ad

      By AdSpaced Editorial

      Facebook’s single image ad is one of the most popular ad formats that you will see in the news feed. It contains text, a single image, headline, a link description, and a CTA button. WeRead more

    NextPrevious

    Recent Posts

    • Snapchat Prompt Asks Users to Enable Location for Basic Filters
    • Facebook Live Lets You Add a Guest to Your Broadcast
    • There Are Now 1.94 billion Monthly Active Users on Facebook
    • Facebook Groups Can Now Screen New Members with a Questionnaire
    • Facebook is Cleaning up the News Feed

    Categories

    • Facebook Advertising
    • Google Adwords
    • Instagram Advertising
    • Marketing Agency
    • Snapchat Advertising
    • Twitter Advertising
    footerlogo

    Our Services

    • Facebook Advertising
    • Instagram Advertising
    • Google Advertising
    • Twitter Advertising

    Contact Us

    Phone Number
    0203 627 1877

    Email Address
    info@adspaced.com

    Copyright 2017 AdSpaced | All Rights Reserved
    • Facebook Advertising
    • Instagram Advertising
    • Google Advertising
    • Twitter Advertising
    • About Us
    • Blog
    • Contact
    • Get in Touch
    AdSpaced