Facebook is rolling out an upgraded Live product that allows you to invite a guest to your broadcast. With this new collaborative feature, you and a guest can go live from different places and still appear on the same screen. All you need to do is invite someone from your contact list by clicking theRead more
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The social network’s revenue continues to boom. Analysts had projected fourth-quarter revenue of $8.51 billion, a 46 percent year-over-year increase. Facebook beat that score, delivering revenue growth of 51 percent, and its shares rose modestly in after-hours trading. As a Facebook advertiser, you can be secure in the knowledge that the social media platform isRead more
Facebook is striving to make good on Mark Zuckerberg’s promise to build community by improving admin tools for Facebook Groups. There has always been the ability for one individual find his or her way into a Facebook group deviously to troll. In the future its not going to be so easy as Facebook is puttingRead more
Facebook has announced that it is working to reduce links to low-quality web page experiences and therefore help people build a more informed community on Facebook. This means understanding which posts people consider misleading, sensational and spammy so they can show fewer of those and show more informative posts instead. The Facebook community has complainedRead more
The story format is not new and was originated and made famous by Snapchat. It has been on Facebook’s radar for some time as a plan to copy everything that successful from Snapchat. The feature, known as “Facebook Stories” allows you to share stories with your Facebook friends and see what your friends have beenRead more
If you are looking to make your Facebook ad campaigns more cost-effective? Or seeking strategies to help you create Facebook ads that garner the best results? This article will highlight four easy ways you can improve your ad campaigns today, and reap the rewards. 1. Build Your Email List with Free Content It’s easy toRead more
Facebook’s single image ad is one of the most popular ad formats that you will see in the news feed. It contains text, a single image, headline, a link description, and a CTA button. We are going to break down each component and how to use them below: The Text The text section always appearsRead more
For any marketer, lead generation is all about immediate action, as this has a direct correlation to advertising revenue. It is, therefore, crucial to find a way to reduce the number of steps between when a person sees an ad to the to when the conversion takes place. Most often the social media user doesRead more
Although Facebook’s single status as a distribution platform for publishers, it hasn’t been the most efficient at helping publishers make money. However, Facebook recently announced some important changes to its ad policies that make it easier for brands and publishers to monetise their content. Following the new rules, verified Facebook Pages, which are owned byRead more
Are you struggling to find your perfect paying customers on Facebook? You have tried running ads, and they didn’t work for you? Or, you have Page “likes”, but no one appears interested in your offers? You have something valuable to offer, but for some reason – the pieces you’ve implemented so far are just notRead more
