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The story format is not new and was originated and made famous by Snapchat. It has been on Facebook’s radar for some time as a plan to copy everything that successful from Snapchat. The feature, known as “Facebook Stories” allows you to share stories with your Facebook friends and see what your friends have beenRead more

The simple answer is: maybe, sometimes. Let us explain how ad blockers work and what you can do to prevent them from blocking your ads. Ad blocking arrived in the early 2000s as a way for people to block adverts before they loaded on a website. Websites with ads frequently take more time to load,Read more

Facebook’s single image ad is one of the most popular ad formats that you will see in the news feed. It contains text, a single image, headline, a link description, and a CTA button. We are going to break down each component and how to use them below: The Text The text section always appearsRead more

For any marketer, lead generation is all about immediate action, as this has a direct correlation to advertising revenue. It is, therefore, crucial to find a way to reduce the number of steps between when a person sees an ad to the to when the conversion takes place. Most often the social media user doesRead more

Almost a year ago, Facebook released their Moments App which allows you to send and receive photos between friends, or groups and organise them. There is not much difference to any other photo sharing app, except it focuses mostly on the photos you have uploaded to Facebook. However, surprisingly the company also recently announced thatRead more

Although Facebook’s single status as a distribution platform for publishers, it hasn’t been the most efficient at helping publishers make money. However, Facebook recently announced some important changes to its ad policies that make it easier for brands and publishers to monetise their content. Following the new rules, verified Facebook Pages, which are owned byRead more

Are you struggling to find your perfect paying customers on Facebook? You have tried running ads, and they didn’t work for you? Or, you have Page “likes”, but no one appears interested in your offers? You have something valuable to offer, but for some reason – the pieces you’ve implemented so far are just notRead more

Social media has completely transformed the way businesses market themselves online. It has altered how they interact, respond and meet customer needs. Whether you are in a large or small company, social networking is your online connection to potential clients and customers. Social media gives you the opportunity to turn your fans, followers and subscribersRead more

To run ads on Facebook, you will need both an ad account and also a fan page. If you are employing an advertising agency to help you manage your account, you will need to assign the “agency” access to your ad account and also give them access to your fan page. Here is a quickRead more

Social media is an amazing way to increase traffic and exposure for your business, helping you create loyal customers, and generate leads or sales. Facebook remains the leader of Social Networks. It is the social media platform of choice for the majority of marketers, and for very good reason. It’s never been easier or cheaperRead more