Social media is an amazing way to increase traffic and exposure for your business, helping you create loyal customers, and generate leads or sales.
Facebook remains the leader of Social Networks. It is the social media platform of choice for the majority of marketers, and for very good reason.
It’s never been easier or cheaper to build your brand online, and create new demand for your products and services.
If you are not using Facebook advertising already, you’d be crazy not to start. Especially if you want to grow rapidly in 2016.
Here are eight reasons Facebook ads will help make your business super successful in 2016 – starting now.
1. People Spend an absurd Amount of Time on Social Media
Facebook is too huge for any business to ignore.
Your business needs a Facebook page. You know this and so do 40 million other businesses. Facebook is where your future customers will be hanging out.
The average person approximately spends 28 percent of their time online on social networks or 1.72 hours per day.
Of this time the average user spends 40 minutes just on Facebook Sharing and Liking content.
More than 4.1 million posts, comments, status updates, or photos are liked every minute by Facebook users – that’s just every minute!
So Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day.
That being said, Facebook still only has 2 million active advertisers – now that’s opportunity!
2. Over 1 Billion Users Served
In case you haven’t heard – Facebook is kind of a big deal,
According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion of those visit via mobile.
In August, Mark Zuckerberg announced that his social network had passed a huge milestone when more than 1 billion users were logged into Facebook in a single day.
Furthermore, Half a billion people only access Facebook via a mobile device.
It’s safe to say that within this huge pool of people are your future customers. Many of them are visiting Facebook every day, and you just need to connect with them.
So, Facebook ads will help you reach the right audience – your audience.
3. Facebook Organic Reach Is Pretty Much Dead
You may not realise but less than 0.5 percent of your fans, on average, will see your updates – If you have a business page.
It’s sad, but true.
For years, Facebook has been reducing the visibility of business pages in people’s news feeds, which has frustrated business owners everywhere.
The truth about marketing on Facebook now is: You have to use Facebook ads if you want consumers to discover your business.
The good news? You don’t require a large budget.
Typically, £40-£50 can get your message in front of 5,000 to 10,000 people. And you can be extremely selective about who you target.
4. Highly Scalable Content Promotion
So you’re consistently creating great content for your website, but you want people to know about it. This is why you share updates across your social networks.
However, that’s not enough.
Facebook Ads will amplify the reach of your content.
By using ads, you can actually end up getting far more organic reach for your content.
Ok, so how is that possible?
Well, when influencers share your Facebook Ads, your content will become exposed to an even larger audience.
Remember, engagement of content snowballs as you go on social media.
5. Targeting is Amazing
Facebook Advertising is much more targeted than you might realise.
Businesses can use Facebook Ads to target users by either; location, demographics, age, gender, interests, behaviour, and even connections.
Furthermore, Facebook can help you get in front of specifically motivated segments of your audience with a few powerful ad targeting options that you’ve probably never heard of. You can:
- Tap into recent purchase behaviour
- Get creative with life-event targeting. (birthdays, promotions, marriage)
- Nurture leads and build brand loyalty by using custom audiences.
- Create audiences that look like your own targets (“lookalike audiences”).
- Layer targeting options so you can get even more granular with your target audience.
6. Remarketing = Incredibly Powerful
You’d also be crazy not to use Facebook remarketing.
Not familiar with remarketing? Here’s a quick explanation:
Essentially, remarketing is a tracking technology that shows ads for your business to people after they’ve either; visited your website, used your mobile app, or given you their email address. People will then see these ads when they visit other websites, use social media, watch videos, use other mobile apps, or even search on Google.
Remarketing is one of the most powerful ways to grow your business.
We’ve seen social remarketing boost engagement rates on average by three times and double conversion rates.
You will want to use remarketing for your hard offers; sign-ups, consultations, downloads, etc.
Another potentially huge win for retail or e-commerce businesses is combining remarketing with Facebook product adverts.
7. Turn Visitors Into Leads and Customers
So your efforts with Facebook Ads bring new traffic to your website.
But you want more leads, customers, sales.
To achieve this, you’ll need to tag visitors who come to your website with a cookie (this can be done through Facebook pixel). It will help build your remarketing audience.
Now you can start applying demographic and behavioural filters on your audience. Enabling you to target your Facebook Ads to a narrow audience who are interested in your products/services (behavioural and interest targeting), or those who recently checked out your products/services (retargeting), and can actually afford to purchase your products/services (demographic targeting).
This = £££.
Through Facebook Ads, you can more frequently capture qualified leads or make direct sales.
8. Call Buttons – Can have a huge impact
As mentioned earlier, half a billion of Facebook’s users only access the platform via mobile. So being able to capture leads from mobile Facebook users is a great opportunity.
Calls to businesses can sometimes be way more valuable than clicks on websites. That’s why Facebook’s Call Buttons can have such a great impact.
Picture a mobile Facebook user sees an ad then clicks on the Call Now button, and that’s it, your lead is captured. Amazing and simple.
Comparing this to, the old-school desktop search conversion funnel. Where a user sees an ad, clicks on it, visits a landing page, and then some leads get captured – it’s a whole different game.
Facebook Ads can have enormous benefits for all types of businesses.
It will certainly be worth the time and money you invest, and will help turn 2016 into a successful year for your business.
