What is a Facebook Retargeting Pixel?
Have you seen that after you visit a site, you begin seeing their promotions on Facebook? This is called retargeting or remarketing. Those sites utilise Facebook’s retargeting technology, usually known as Facebook Pixel. The retargeting pixel does not include anything noticeable your site. It essentially sends a program browser cookie to your visitors. This enables Facebook to retarget clients going to your site on Facebook. We should investigate how you can add a Facebook retargeting pixel to your WordPress site.
The Facebook pixel is used for 3 main functions:
- Building Custom Audiences from your website for re-marketing.
- Optimising ads for conversions.
- Tracking conversions and attributing them back to your ads.
To track conversions on your own website, you’ll need to set up remarketing and create custom conversions, this is achieve by installing the Facebook Pixel on the header of your website. If you are using WordPress, here is an overview of how to install the Facebook pixel in under 5 minutes.
Step 1: Generate the Facebook Pixel from Facebook
First, you will need to have a Facebook ad account created. Visit business manager (https://business.facebook.com), navigate to “Tools” » “Pixels“
Creating The Pixel in Business Manager
Viewing the Pixel base code
Step 2: Install the Header & Footer Plugin to your WordPress site
You need to copy the base code and paste it between the header tags on every page of your website.
The easiest way to do this is by using the Insert Headers and Footers plugin. It’s a free plugin you can install from your WordPress plugins section.
From your WordPress site, click on “Plugins“, then “Add New” then enter “Header and Footer” into the Plugin search box. Click the “Install” button.
Step 3: Paste the Facebook Pixel into Header & Footer Plugin
That’s it. You’ve now installed the Facebook pixel onto every page on your WordPress site.